Why Fetch Puts Fun First: CMO Birk Cooper on Masters of MAX Podcast

Have fun, save money. More than just a tagline, those four words encapsulate the entire Fetch value proposition for consumers — and there’s a reason that we put “fun” first in the list.

“It’s a huge differentiator — it’s that combination of ‘have fun, save money’ that’s proven to be a really sticky product-market fit for us,” Birk Cooper tells Masters of MAX: The Mobile App Experience Podcast.

Check out the episode below to hear more about how Fetch, the nation’s No. 1 consumer-rewards app, is building fun into every aspect of the mobile experience — and how it’s leading to the highest levels of user retention in company history.