Supermarket aisle

Case Study:

Unilever New Product Trial

Learn how Fetch supported Popsicle's new product launch, increasing weekly sales by +1,016%.

Business Issue

Make a new product pop!

In response to growing demand for better-for-you frozen treats, Unilever’s Popsicle® brand developed Fruit Twisters, a frozen dairy pop with 70 calories and made with real fruit and milk. To support the national launch of one of their 2020 innovations, Popsicle® relied on Fetch’s platform of +13MM active users and verified purchase data to drive trial and household penetration.

Supermarket aisle

Fetch's Solution

Drive demand with smart offers & purchase data

Using Fetch’s robust first party data, they created unique offers for dynamic audience segments based on purchase behavior and supported the program with a Fetch-led marketing campaign to drive awareness, consideration and conversion of the product.

Value & Results

During this 9 week program, new product sales surpassed total brand sales in the first week of the program’s third wave. Fetch’s omnichannel data and scale of the user base successfully engaged the right shopper with the right offer at the right time, resulting in an efficient use of the brand’s budget at a high conversion rate.

0

increased trial rate

0

value add impressions - email & push notification

0.7% 1.1%

HH penetration in the national market

Real-time insights, lifetime value

Learn how the rewards platform with more monthly active users than Domino’s* can help your goals fall into place.

*Source: data.ai