Strategies designed for the shopper’s purchasing behavior
Fetch created a dynamic offer program leveraging first party verified purchase data that could target the right consumer with the right offer to drive the desired outcome. Fetch ran a series of product line special offers with incentive values increasing during a second wave to drive awareness to known brand buyers.
Value & Results
Competitive brands experienced declines in sales since the surge in the category during the start of the pandemic. However, Fetch’s partner brand observed lifts in March 2021 and most significantly in June during the Fetch offer. Brand buyers contributed to 58% of campaign sales with an 11x redemption rate of non-brand buyers.
sales from brand buyers
bought more than 1 brand product
Gen X and Millennial buyers